Tuesday, October 15, 2013

One Pager


Anytime, anywhere”, he said as he carefully pulled the sleek device out of the display case. “We believe you should never be more than a few seconds away from everything.”

“So you’re telling me the iLife is the only device I need?”

“No sir, I’m telling you iLife is the only device you will ever need.”

“So what makes this a “anytime, anywhere” device?”

“Well, you will never need a TV, Computer, Radio, or Gaming system ever again. Anything you could possibly need is right here on this device!”

“Okay, okay. Well I’m certainly interested but why do I need this device?”

“Well once you sync the device with your iLife account, the device will automatically download any app it thinks you will enjoy.”

“And how does it know these things?

“A proprietary algorithm you have been personalizing with every website you visit or app you download.”

“That seems a bit invasive” I said hesitantly.

“No, no, not all, it’s just our way of make iLife, your life”

“I don’t know, it seems like this could lead me down a path in which the iLife becomes the only thing in my life”

“There is nothing wrong being addicted to surf”

Even if it alienates me from the real world?”

“Who wants the real world? Can you like someone’s page or watch cat videos or travel to distant worlds in the real world? No.”

“Actually you can do at least two of those things, you know cats don’t only exist on the internet, and a car or a plane or even a train can take you all kinds of exotic places.”

“Yeah but why would you, when you can do all of that anytime, anywhere, without actually doing anything or going anywhere.”

“Okay, I’m not sure this iLife device is for me.”

“But the iLife is the future and the future is now.”



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